In 2011 Nick de Pencier teamed up his long time friend

Dr. Mike Evans and Illustrator Liisa Sorsa to direct and

produce the short whiteboard health video 23 ½ Hours which instantly went viral and has been viewed by more than seven million people in many languages worldwide. The team has gone on to produce more than fifty subsequent health videos which tell evidence-based health stories that engage and entertain patients and care providers alike.

Their YouTube Channel has 17 million views and 87 thousand subscribers, and the videos have been widely utilized in health care settings such as medical clinics, emergency rooms, and rehab centres. They’ve also been integrated into Wikipedia pages, featured on the hit Netflix series "Orange is the New Black", and profiled in a wide range of publications from JAMA, the BMJ, and the Lancet, to the Readers Digest.

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