REFRAME HEALTH LAB
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YouTube Channel
+ youtube link
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What We Do

Welcome to Reframe Health Lab. This is a different kind of health lab where there are no white coats or test tubes. Instead, the Lab fuses clinicians and creatives, filmmakers and patients, social entrepreneurs and best evidence to create “edutaining” health care information. We develop everything from videos and infographics to websites and mobile apps.

Contact us at info@mercuryfilms.ca to discuss your upcoming health communication project, or learn more about what we do at the Lab.

See some video examples below:

History

In 2011 Dr. Mike Evans teamed up with his longtime friend Nicholas de Pencier as well as illustrator Liisa Sorsa to create the short whiteboard health video 23 ½ Hours which instantly went viral and has been viewed by more than seven million people in many languages worldwide. The team has gone on to produce more than fifty subsequent health videos which tell evidence-based health stories that engage and entertain patients and care providers alike.

Their YouTube channel has tens of millions of views, and the videos have been widely utilized in health care settings such as medical clinics, emergency rooms, and rehab centres. They’ve also been integrated into Wikipedia pages, featured on the hit Netflix series Orange is the New Black, and profiled in a wide range of publications from JAMA, the BMJ, and the Lancet, to the Reader’s Digest.